Representation Matters:The New Gold Standard for Afro-Textured Hair. Formulated with over 20 essential ingredients, unlock the secret to softer more manageable hair with our high quality sulfate-free shampoo. While most shampoos are made up of 80% water, our formula contains less than 40%, allowing more ingredients to be dedicated to our hair. Enriched with the essential oils, Twist It Up Afro-Textured shampoo is perfect for reducing frizz and hydrating your hair. Designed specifically for any variation of Afro-textured hair, this shampoo detangles, hydrates, softens and leaves you with stunning healthy-looking hair. Elevate your haircare routine and unlock the extraordinary transformative power of a shampoo that has been curated just for the culture.
Featured on Shark Tank, Breakfast Club, Earn Your Leisure, and Essence Magazine. For Twist It Up, success is not enough. The brand is committed to recycling the black dollar and supporting the black community. Every purchase of a Twist It Up product helps to fund the Twist It Up scholarship, sending more of us to college. Twist It Up is more than just a hair care brand. It's a movement. Let your purchase be the beginning of our Cultures' FUTURE.
Save on shipping when you order more. (up to 4 bottles max)
1 BOTTLE = $6 TOTAL
2 BOTTLES = $9 TOTAL
3 BOTTLES = $9 TOTAL
4 BOTTLES = $9 TOTAL
PRICE IS FOR SHIPPING COST ONLY
Domestic ship times are 3 to 5 business days excluding holidays. International ship times are 10 - 15 but can be longer depending on country.